September 19, 2018

5 Things That Have Changed on Facebook in the Last 5 Months

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With over two billion users on Facebook each month and 500 million "Instagrammers" every day, Facebook and its affiliate platforms are increasingly becoming the most sought after platforms to advertise and connect with an audience through paid digital media.

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September 13, 2018

Follow the Money

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Smart candidates follow the money – it almost always leads to victory Here is the hard truth – the campaign that raises the most money almost always wins – as in 91% of the time in Congressional races, and even more often in down-ballot elections. It isn’t just that more money means more ways to drive your message, although that certainly helps. Raising an army of donors means a campaign is generating an army of validators, volunteers and supporters willing to amplify your message. 

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September 10, 2018

37 States That Have Online Voter Registration (And Why They Matter for Your Digital Ad Strategy)

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37 states currently have online voter registration programs in place that allow voters to complete the voter registration process online. Not only does online registration simplify the process of becoming a voter, it also provides campaigns the unique opportunity to effectively connect voters to registration resources at an affordable price point.

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September 07, 2018

Ignoring Unregistered Voters Hurts Democracy and Campaigns.

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Former Speaker of the House Tip O’Neill was fond of telling anyone who would listen, (particularly his many biographers) that the foundational election campaign lesson in his long and successful political career was simple – ask everyone.

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August 29, 2018

10 Takeaways in 20 Minutes to Power Your Digital Program

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We received tons of positive feedback from our last webinar, What to Get Right & What Can Go Wrong in Your Digital Program This Cycle. This inspired us to create another webinar that highlights 10 of the most essential aspects of any digital campaign. We hope that these takeaways will give you actionable advice to create an effective digital program. Check out the slides below:

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July 25, 2018

5 Best Practices for Creating a Campaign Video

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Video content is crucial to modern campaigns – social media platforms like Facebook actually give preference to videos over photos and text posts, because people tend to prefer them. An introductory video is a must for most campaigns – it allows you to speak directly to your voters and supporters in your own words, wholly controlling your campaign’s message. It can feel overwhelming to produce and film your own video at first, but candidates quickly get the hang of it (some even create one every day). The five tips below break down the process and include best practices to help you avoid the mistakes many first-timers make.

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July 16, 2018

3 Fundraising Tips for Down Ballot Campaigns

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Every campaign needs money. Plain and simple.

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June 29, 2018

Need Volunteers? Use These 9 Simple Steps

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Campaigns are powered by people; by the candidate, campaign staff, donors and - if you're lucky - numerous volunteers.  Most of your volunteer base will start with those closest to you: your family and friends. Just as we recommend asking those individuals to contribute financially to your campaign, you should also ask them to help with the day-to-day activities that are necessary for a winning race.  But how do you make that first ask, and how do you keep them coming back? Read on to learn more.

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June 14, 2018

3 Musts For Your Next House Party

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Who doesn’t like a good get together?  Political House Parties are a great way for a candidate to persuade voters, engage supporters, and recruit volunteers. Being in a room with like-minded people focused on making their community better can invigorate your campaign and mobilize your supporters. But amongst all the hospitality and networking, don’t forget these 3 Must-Dos:

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June 12, 2018

HOUSE PARTIES 101: Getting Your Program Off the Ground

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House parties are a low-cost or no-cost field activity to engage and expand your network of supporters. They are also an opportunity to reach out to new voters in an area, and a great way to find volunteers.

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