With over two billion users on Facebook each month and 500 million "Instagrammers" every day, Facebook and its affiliate platforms are increasingly becoming the most sought after platforms to advertise and connect with an audience through paid digital media.
Smart candidates follow the money – it almost always leads to victory Here is the hard truth – the campaign that raises the most money almost always wins – as in 91% of the time in Congressional races, and even more often in down-ballot elections. It isn’t just that more money means more ways to drive your message, although that certainly helps. Raising an army of donors means a campaign is generating an army of validators, volunteers and supporters willing to amplify your message.
37 states currently have online voter registration programs in place that allow voters to complete the voter registration process online. Not only does online registration simplify the process of becoming a voter, it also provides campaigns the unique opportunity to effectively connect voters to registration resources at an affordable price point.
Former Speaker of the House Tip O’Neill was fond of telling anyone who would listen, (particularly his many biographers) that the foundational election campaign lesson in his long and successful political career was simple – ask everyone.
We received tons of positive feedback from our last webinar, What to Get Right & What Can Go Wrong in Your Digital Program This Cycle. This inspired us to create another webinar that highlights 10 of the most essential aspects of any digital campaign. We hope that these takeaways will give you actionable advice to create an effective digital program. Check out the slides below:
Video content is crucial to modern campaigns – social media platforms like Facebook actually give preference to videos over photos and text posts, because people tend to prefer them. An introductory video is a must for most campaigns – it allows you to speak directly to your voters and supporters in your own words, wholly controlling your campaign’s message. It can feel overwhelming to produce and film your own video at first, but candidates quickly get the hang of it (some even create one every day). The five tips below break down the process and include best practices to help you avoid the mistakes many first-timers make.
Campaigns are powered by people; by the candidate, campaign staff, donors and - if you're lucky - numerous volunteers. Most of your volunteer base will start with those closest to you: your family and friends. Just as we recommend asking those individuals to contribute financially to your campaign, you should also ask them to help with the day-to-day activities that are necessary for a winning race. But how do you make that first ask, and how do you keep them coming back? Read on to learn more.
Who doesn’t like a good get together? Political House Parties are a great way for a candidate to persuade voters, engage supporters, and recruit volunteers. Being in a room with like-minded people focused on making their community better can invigorate your campaign and mobilize your supporters. But amongst all the hospitality and networking, don’t forget these 3 Must-Dos:
House parties are a low-cost or no-cost field activity to engage and expand your network of supporters. They are also an opportunity to reach out to new voters in an area, and a great way to find volunteers.